The Deli Chic Collection: When Lunch Becomes Fashion
I’ve never looked at a bowl of spaghetti bolognese and thought, “Yeah... that would make a great shirt.” But apparently, designer Rachel Antonoff has — and according to Forbes contributor Virgie Tovar, if you’re in the market for a caviar skirt or a radicchio top, this woman’s got your back.
I don’t know why anyone would need a skirt printed with fish eggs or a blouse that screams “salad bar,” but to wear this stuff in public? You’d need a massive set of balls and absolutely no mirrors in your house.
Let’s talk about the shirt for a moment. You know the one. The vibrant mashup of magenta, celery green, and rotting produce red. It’s not just ugly — it’s confusing. It looks like someone raided the clearance bin at Whole Foods, threw everything into a blender, and screen-printed the results onto cotton. There’s no aesthetic here — it’s a crime scene from the vegan aisle. A botanical brawl. A Magic Eye puzzle made of cabbage and regret.
One of my favorite moments in this fever dream of an article is a quote from Antonoff herself:
“We’re a small, tight team and everyone kind of does a million jobs, so I feel like design is truly influenced by more than just the design team.”
Right. Clearly, it’s also influenced by the produce section at Save-A-Lot, where vegetables go to die.
And then, we get to the heart of the radicchio madness:
“The print was inspired by overhearing in-depth conversations in the office about what everyone is ordering for lunch.”
Are you hearing this? We are now making fashion design decisions based on what someone ordered on DoorDash. Imagine building an entire clothing line around office lunch gossip. Socrates could’ve spent his time contemplating arugula, but instead, he gave us philosophy. Meanwhile, these people are giving us $180 cabbage shirts.
Oh — and just when you think it can’t get any dumber, enter the submarine sandwich–themed knit.
“The sandwich print is based on a hoagie,” Antonoff adds, like that’s a normal thing to say.
Fashion, ladies and gentlemen. Haute couture now includes bread.
Imagine wearing a sweater that looks like a ham and cheese sub. Do you go to brunch in it or get tackled by a hungry pelican? The sandwich knit isn’t just silly — it’s performance art for people who think mayonnaise is a personality.
Honestly, the only thing missing from this collection is a Capri Sun–shaped clutch and a Lunchables belt. We are one kombucha print away from a full-on charcuterie chic movement.
Look — fashion used to make statements. It used to be art. Now it just says,
Would you like fries with that?
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