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Monday, July 14, 2025

Poetry in a Fat Body: When Activism Becomes Ambiguity



You know you’re in for a treat when an influencer opens their mouth and what comes out sounds like they were forced to read a ransom letter by the woke mob.

Take this little gem I came across recently — a line from a Dove campaign, no less:

“My belief is that we should be centering the voices and experiences of the most marginalized people and communities at all times.”

At all times?
Even when ordering a sandwich? Buying socks? At the DMV? I'm sorry, but if you're out here trying to center marginalization while standing in line at Target, I think maybe you've lost the plot.

The statement continues:

“Fat liberation looks like making accessible spaces and having conversations that are aware of the fact that people have different bodies...”

What does that even mean? Chairs with hydraulic lifts? Conversation starters that begin with, “So what’s it like to exist in a rotund shape?”

Then there’s this mouthful:

“People have different bodies and they are interacting with space and people and institutions and communities in a different way.”

Great, we’ve just discovered that bodies exist in space. Someone alert NASA.

This isn’t activism. This is abstract performance art. It’s the spoken-word version of shrugging while sounding deep. The kind of talk that uses ten syllables where one will do — all to avoid saying something real, measurable, or challenging.


Let me know if you want to keep going with this — we can expand on:

  • The empty, vague language these influencers use to sound thoughtful without taking risks

  • How brands like Dove tokenize this nonsense to appear “inclusive” while doing literally nothing

  • And how “fat liberation” campaigns are becoming content farms for clout-hungry creators with no substance

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